Alven sells its stake in the Group eBoutic.ch Maus
Maus Frères Group of Switzerland, known for its brands Lacoste, Devanley or Eagle, and takes a 70% stake in eBoutic.ch, while the two founders retain 30% stake and management autonomy.

Launched in 2007, the company eBoutic.ch imposed its leadership in private sales over the Internet in Switzerland. With 50 employees, 800,000 members and 300 brands available on the site (and fashion accessories, cosmetics, electronics and high-tech toys and childcare, sports, furniture and travel), the company posted an annual growth of over 100% an expected turnover of over CHF 35 million for 2011.

In the first round of funding, Dauchez Arthur, CEO and co-founder of eBoutic. Ch announced: “We now have all the cards to consolidate our position and accelerate our growth.” The strategic objective was to maintain their leadership, personalized services to expand brands and develop their offer. It’s done.

Charles Letourneur, Managing Partner at Alven Capital says “eBoutic was the first entrant in its sector with a business model that had already been proven in other countries. At the time the e-commerce was booming in Switzerland. The team has transformed the trial. ”

Laure de Gennes, co-founder of eBoutic.ch says: “Alven Capital allowed us to achieve our medium-term objectives. We then sought to expand our business along with a new partner. The association with the group Maus Frères has been quite naturally, because even if the size of our two companies is not comparable, we share the same values. ”

Jean-Bernard Rondeau, secretary general of Maus Frères said: “Verily, we do not buy eBoutic.ch, but we make a know-how by acquiring the best expertise in the market. This is not an acquisition of revenue, but a strategic development in a long-term. ”

About Alven Capital

Alven Capital is an independent venture capital fund that manages € 150 million, primarily for institutional investors. Alven Capital makes equity investments in companies in high growth sectors of the media, services and information technology.

Alven Capital has invested in over 40 companies in Europe which Companeo, MeilleursAgents.com, SeLoger.com, Newsweb / Boursier.com, Watercolor, MonShowroom, Liligo, Splendia, Plant-and-gardens Wanimo, eBoutich , myfab, Planetveo, Mobile Tag, Qosmos, Webhelp, ProwebCE, etc..

alvencapital.com

Sources:

CFO-news

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